This phase focuses on turning that cold market that does not know you into a warm market thats familiar with who you are and the value that you can provide to them.
In phase 2 we focus on educating the now-warm market on the what chiropractic care is all about. You want to attract people that are interested in chiropractic not a cheap adjustment.
Phase 3 consists of converting those people who are ready and excited to work with you into patients.